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The Startup Way

$ 21.65 $ 19.32

  • The Startup Way is an essential road map for any organization that navigates the uncertain waters of the coming century.
  • Scientific tests based on a continuous innovation method based on build-measure.
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Description

Eric Ries, entrepreneur and best author of The Lean Startup, reveals how entrepreneurial principles can be used by companies of all kinds, from established companies to startups in the initial phase, to increase revenue, drive innovation and become truly modern organizations , in balance take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries exposed successful startup practices – building a minimum vital product, customer-focused and scientific tests based on a continuous innovation method based on build-measure and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to a completely new group of organizations: established companies like the multinationals GE and Toyota, technological titans like Amazon and Facebook, and the next generation of Silicon Valley start-ups like Airbnb and Twilio.

Building on his experiences over the past five years working with these organizations, as well as non-profit organizations, non-governmental organizations and governments, Ries develops an entrepreneurial management system that guides organizations of all sizes and from all sectors towards sustainable growth and a long-term impact. Filled with stories, insights and in-the-field tools, The Startup Way is an essential road map for any organization that navigates the uncertain waters of the coming century.