As a fashion and glamour photographer in Los Angeles, I am passionate about capturing women’s beauty and glamour in my fashion shoot photography.
Fashion is a genre that is often related to glamour photography; the two genres focus on capturing the posing of beauty and style.
Fashion photography showcases models in the latest fashion trends and styles. It can be a fashion photo shoot outdoors or in a studio and use extreme lenses and other specialized equipment to capture memorable images.
As one of the glamour photographers in LA, I specialize in glamour portraits and boudoir photography, which are both related to capturing beauty. Sexy pictures sell, and let’s talk about that!
What is Glamour Photography?
A glamour shoot is similar to portrait photography with much flair and is a genre of photography that is great for showcasing the beauty of women for brand advertising, Cha-ching!
My goal as a photographer is to create beautiful, glamorous photographs with my camera that shows the posing and inner confidence of the glamour models using the brands products, the models often have an attitude in their posing, don’t they?
a photographer, I have to say that glamour shots are incredibly useful for cosmetics and beauty brands as opposed to e-commerce shots because when a beauty brand wants to showcase its products, they need to have the right kind of images to do the selling.
That’s where glamour shots come in, now we all know glamour shots are full of hype, and it’s not what you see in real life the same way as runway couture.
Glamour photos can be used to show off a brand’s products, like makeup, hair, or skincare for women in a way that looks amazing and makes the products look like they’re making the model look even more gorgeous.
Glam is a great way to sell products because it shows people how they could look their best if they use the brand’s products, glam is hyper, it’s visual screaming, the opposite of journalism.
Brands & Glamour
When it comes to working with beauty brands, my relationship with them is all about collaboration, and I work closely with the brands to understand what they’re looking for in their photos.
I use my expertise as a fashion photographer to make sure that their images are as amazing as possible, the brand’s art director and marketing director usually step in and give me feedback on styling, especially with hair and makeup, because that is all glamour.
So, why do beauty brands use glamour photography? The reason is simple: it works, glamour photos are a great way to sell products, and because these shots are stunners, they are not normal.
There is a new twist to glamour advertising photography in the 21st century, men!
Glam is the exclusive domain of women like boudoir is, and it’s still mentally and visually synonymous with female beauty.
But like everything else, we are seeing some avant-garde beauty and personal care brands put male models into the glam advertising mix. Time will tell if this is a fad or if it will stick around for years to come.
Whether women or men, glamour is also about making the models look as stylish and sophisticated as possible, and showing off the products in a way that looks incredible to the eye, something you don’t see every day. Hence, the makeup and hair are overdone on purpose.